MX55 ADJUSTABLE DUMBBELL TAKES OUT INTERNATIONAL DESIGN AWARD

MX55 Takes out the Bronze

MX55 Award Winning Adjustable Dumbbell Design

The International Design Award (IDA) Juries awarded MX Select’s MX55 adjustable dumbbell system a bronze medal in the category of ‘Outdoor and Exercise Equipment” in Los Angeles last week.

IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. After final decisions had been made, the jury rewarded the best professional and emerging designers for their achievements in terms of design, creativity, usability and innovation. Judging was a rigorous process, with winners receiving publication of their work in the International Design Awards Book of Designs. The coveted IDA Trophy will be awarded to all Designer of the Year title winners at the official biennial International Design Awards Ceremony in Los Angeles.

“It’s fantastic to see the MX55, our innovative adjustable dumbbell design, recognised on a global level. Our team of engineers and expert designers have put thousands of hours into this project, drawing on their passion for fitness innovation to create a truly selectorised dumbbell system that will challenge any potential adjustable dumbbells rival in the market. While there are many ‘industry-first’ features to the MX SELECT adjustable dumbbell design (U.S Patent No. 964 3042), the MX55’s best- selling point is the way it feels in the hand, combined with the smooth operation of the locking rack and pinion system, for seamless weight transition between reps,” commented Nick Driscoll Founder and Managing Director of MX Select.

The MX55’s solid steel core handset features MX SELECT’s patented rack and pinion system, to replicate and equal the performance of a fixed commercial-grade 10-piece dumbbell. Move from 15-55 lbs at the click of a dial to get a full body workout with seamless weight transition between reps.

ABOUT THE INTERNATIONAL DESIGN AWARDS

The IDA’s annual competition recognizes, honors and promotes legendary design visionaries and uncovers emerging talents in Architecture, Interior, Product, Graphic and Fashion Design on global level.

Members of the IDA jury included: Alice Blackwood Editor, Design Quarterly, Kahi Lee – Host, HGTV’s “Design on a Dime”, Style Network’s “My Celebrity Home”, Melissa Sterry – Interdisciplinary Design Scientist, Founder, Societas, Josh Rubin – Editor-in-Chief, Founder, and Publisher, Cool Hunting, Martin Venzky – Stalling, Senior Advisor, CMU STeP, Jeffrey Nemeroff – Co-Founder, Creative Director, Entra Magazine, Jordan Landes-Brenman CEO, Haute House PR & Marketing, Raj Nandan – Managing Director, Indesign Group, William Menking – Founder, Editor-in-Chief, The Architects’ Newspaper, Nicole Lloyd – Senior Art Buyer, Deutsch, Inc., Rebecca Epstein Kong – Co-founder, Artware Editions, Aaron Kenedi – Editor-in-Chief, Print, Geraldine Grisey – Editor, Punky B Fashion Diary.

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